A Losing Battle Between Domestic and Online Retail

Local retailers are struggling and as 2012 rolls in their condition is expected to only become worse as shoppers are still reluctant to spend. In fact, Commonwealth Bank chief economist, Michael Blythe, says that with a rise of only a mere 0.3% percent in sale rates per month the domestic retail sector is doomed to remain subdued. Meanwhile, however, online retailing is booming. The move from domestic retail to online retail is happening fast and it’s happening here.

Take Australia online retailer Oz Sales for example. On December 15th the company officially opened a new warehouse and distribution centre that covered 17,000 square metres of land and is now employing 320 staff members. In just a short five years, Oz Sales has expanded from 250 square meters and four staff members to 17,000 square metres and 320 staff members. And from here the online outlet is still expecting to expand further.

Founder and chairman of Oz Sales, Jamie Jackson says that online consumerism has grown so rapidly because ‘online retail appeals to consumers as it is convenient and fits in with modern busy lives’. Online retailing offers what domestic retailers cannot – convenience. They are open 24 hours, 7days a week, and 365 days a year. With these numbers it becomes obvious as to how and why the internet is taking over domestic trade.

The pulse to domestic retailing remains soft as it has for a while now and many fear that it will only become softer as internet shopping continues to grow uncannily.

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